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ButlerInSuits wins Startup Battle at entrepreneurship summit in Korea

20 September 2018

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ButlerInSuits, the world’s first hospitality service for residences, was given the thumbs-up for being the most promising startup at the 2018 Asia Startup Summit (ASSUM 2018) held in Pangyo, South Korea, from 5-7 September.

Based on the novel concept of bringing hotel experience to customers’ homes, ButlerInSuits, as the name implies, offers daily housekeeping, property management and concierge services. Customers pay a subscription starting from $330 a month to have ButlerInSuits take care of chores ranging from managing the renovation of the kitchen to fixing the air-conditioning, and from booking of flights to shopping for a coveted limited-edition item. Given the busy lifestyles of millennials, such services free up their time for things that are more important or which they enjoy more.

ButlerInSuits won the first prize of S$24,000 for the potential of its business model, its contribution to society as well as the expertise of the team members. The teams from South Korea and Indonesia won the second and third places respectively. The startup was pitched against 12 other contenders from eight countries in the Startup Battle, a highlight of the summit.

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ButlerInSuits CEO Poon Da Qian was from the inaugural batch of Platform E’s entrepreneurship programme, IntensE – a 3-cycle entrepreneurship programme that guides founders through the various stages of developing a startup.

Commenting on the win, Da Qian said, “ButlerInSuits would not be the company it is today without Platform E. I gained the knowledge and mentorship needed during the course, which contributed to ButlerInSuits’ evolution and growth.”

ASSUM 21018 was participated by startups and venture capitalists from eight Asian countries including China, India, Thailand, Vietnam and Singapore. The summit discussed ideas for growing the startup ecosystem in the region, explored potential for investment and identified education and training gaps, among other things.